Gaia, Inc., formerly Gaiam, Inc., is a global digital video streaming service and online community delivering curated media to subscribers in over 120 countries. Its brands include Gaiam TV which changed its name to Gaia in 2016. They supply media on pseudoscience, conspiracy theories and yoga. The Gaia site has received criticism of its promotion of falsified content.
Video Gaia, Inc.
History
Gaiam was founded in Boulder, Colorado in 1988 by Jirka Rysavy. His vision was to serve the "conscious consumer", a group subsequently named the "Cultural Creatives" by sociologist Paul Ray in 1996: educated consumers who make purchasing decisions based on their values. Paul Ray now serves on Gaiam's board of directors. The company was named after Gaia, a mother earth deity important for the Minoan civilization of ancient Crete, and referencing the Gaia hypothesis.
In 2003, it bought a 50.1% share in its UK distributor Leisure Systems International (LSI). LSI subsequently changed its name to Gaiam Ltd. In May 2008 however the UK directors of Gaiam Ltd bought back their share of the business and changed the company name again to HAB International Ltd. In 2001, Gaiam merged with Real Goods Solar, a California-based company specializing in the production and distribution of solar power systems, other renewable energy equipment, and off-grid/sustainable living products. In 2005, Gaiam acquired the media assets of GoodTimes Entertainment Inc. and Jetlag Productions which included brands such as GT Xpress, The FIRM, and Billy Blanks.
Gaiam launched Real Goods in 2008 to provide "off grid living" items like solar power invertors and tankless water heaters. In 2007, Gaiam acquired both Lime.com and Zaadz.com for a greater community presence. Zaadz then was renamed Gaia.com, but it was deemed unprofitable and eventually it was shut down in 2010. In 2012, Gaiam acquired a DVD distributor from Universal Music Group Distribution (a subsidiary of Vivendi) and merged it with its home entertainment division, forming Gaiam Vivendi Entertainment.
Maps Gaia, Inc.
Gaia
In 2011, Gaiam, Inc announced the launch of Gaiam TV, which was renamed to Gaia in November 2015. The site is a subscription and streaming service for videos on yoga, fitness, personal growth, spirituality, and pseudoscience. Shows, such as that hosted by George Noory, cover several pseudoscientific topics such as psychic vampires, hollow earth theory, and mummified aliens. This content has been criticised as misleading or falsified. Videos feature individuals, such as Rodney Yee and Jillian Michaels, as well as Deepak Chopra and The Dalai Lama.
References
External links
- Official website
Source of article : Wikipedia
0 Comments